The Best Western Valley Hotel in Ironbridge is the first hotel in Shropshire to be awarded the coveted Gold award, under the Green Tourism Business Scheme, for demonstrating excellence in environmental practice.

In order to qualify for this rating, the hotel had to demonstrate a commitment to sustainability, managing waste and energy consumption, reducing its carbon footprint and promoting an awareness of the environment and the community, through staff training.

Joanne Boddison, General Manager said “Our in-house Green Team has been the driving force behind achieving our gold status, and we are very proud of what we have achieved. As a business we have become much more efficient with our resources and received positive feedback on our work from guests and visitors. It is a long term plan, and we will continue with the project and our commitment to sustainable tourism.