January 2009

The Best Western Valley Hotel Ironbridge are celebrating following their achievement of Hotel of the Year at the recent BW Great Britain Hotel awards.Rhys Roberts, Chairman of Best Western Great Britain, and Keith Pope, Membership Director, announced the Best Western 2008 Hotel Awards at Best Western’s GB Members’ Conference last night. The conference is the largest annual gathering of independent hoteliers in the UK, this year held in the Celtic Manor Hotel, Newport, Gwent.

The awards are based on quality assessments made both by Best Western and independent assessors such as the AA and regional tourist boards. However, they also incorporate feedback from customers and guests gathered both electronically from web-sites and through Best Western’s call centre and booking office. This process means that hotels must not only meet increasingly high quality standards, but also deliver the ‘X-Factor’ that turns a visit into a great memory.

Joanne Boddison Director- General Manager of the Best Western Valley Hotel, said; “The Best Western Awards are very important to us as they reflect the views of our guests and customers, as well as both Best Western and independent quality assessors. Ultimately, pleasing the guest and ensuring they enjoy every stay is the key to success for any hotel, so it is a terrific boost to be recognised in this way.”

The Best Western membership represents 280+ hotels in Britain and over 4000 worldwide. The Best Western Valley Hotel are pleased to be bringing the award back to Shropshire and particularly Ironbridge where celebrations will be commencing throughout the year to commemorate the 300th anniversary of Iron smelting which signified the start of the industrial revolution in Ironbridge.

Photo: Joanne Boddison & Lisa Snape of the Valley Hotel receive the Best Western Hotel of The Year 2008 Award from Rhys Roberts and Keith Pope.